Advantages and Disadvantages of Using Social Networks Free Samples

Question: Write a Literature review Advantages and Disadvantages of Using Social Networks in Business. Answer: Research Scope: Before the emergence of social networking the entire organizations were highly dependent on direct offline media vehicles in order to expand the entire business process in various geographical areas. The marketing executives had to put immense effort to promote their brands as well as products in different geographical locations. The influence of modern media has rendered a revolutionary change in the overall growth of business organizations. Large number of business organizations belonging to various sectors has been dependent on the positive aspects of social networks (Baltar Brunet, 2012). As a result, organizations get the opportunities to spread the overall business in various multinational countries. It has also been highlighted that social media network is having some of its negative effects as well. This particular research study focuses to evaluate critically about some of the necessary advantages and disadvantages of social networks for developing the entire business process. While analyzing the business growth of some of the major recognizable organizations such as Coles, Woolworths, JB-Hi-Fi, Tassal it has been observed that social media has left innumerable contribution for enhancing the market potentiality (Picazo-Vela, Gutirrez-Martnez Luna-Reyes, 2012). At the same time, it has also been noticed that social networks are very much restricted within a specific age group of people. Social media tools are not effective enough for drawing the attention of every group of people. However, the impact of social networks is possessed with major disadvantages as well. Research objectives: To evaluate the advantages and disadvantages of social networks for business development To understand the factors that highly affect on implementing social networks within business organizations Comparative analysis: Social network at the current time is World phenomenon that millions of people tend to use for maintaining their promotional activities effectively. Social network is the broader way of communication that enables the people to make an effective communication beyond going the regional area. Aljabre (2012) opined that after the emergence of social networks large number of business organizations has enhanced their marketing activities and sales promotion widely. On the other hand, some of the eminent scholars have opposed the entire opinion of previous scholars. This particular part has focused to make an in-depth analysis on how social networks affect the entire business process of organizations. Overview of various social networks associated in business: Social network is considered as one of the most effective promotional tools with the help of which people from different geographical markets can be attracted in products and service by using numerous business strategies and policies. Among the most effective social networks the importance of social media, public forum official websites are most prominent. The entire domain of social media is wide in range that enables an individual person to make connection with people from different geographical markets (Leonardi, Huysman Steinfield, 2013). The report of market survey implies that the rate of social media is growing in astronomical rate. Facebook has reached the stock exchange at the $104 billion. People belonging to different cultural backgrounds as well as religious attitudes can communicate with other in order to know the current trend. Bryman and Bell (2015) stated that business organizations do not have to face difficulties in preparing market strategy and policy. Therefore, the social media is very much familiar to gather necessary data regarding the current market demand as well as their expectation form the service providers. Public forum can also be considered as one of the most effective tools of social networks with the help of which both the service providers and service users can directly maintain conversation with each other. Batjargal et al. (2013) stated that the customer service executives get an in-depth overview about the service process by interacting with the customers. On the other hand, the customers get the opportunity to place their necessary desires and expectation. As a result, public forums keep the overall internal communication between service users and service providers stronger. Therefore, this particular social networking site is most effective to gather necessary feedback from the customers. Rothaermel (2015) stated that among various aspects of social networking tools social media can be recognized as one of the most effective channels for business promotion. A particular business organization after launching a new product can maintain their promotional activities by using social media pages such as facebook, instagram and so many. Target customers get the scope to provide necessary opinion about the brand reliability and their expectation. On the other hand, social media tools enable the customers to conduct market survey as well (Zikmund et al., 2013). Based on the number of likes the business evaluators get an overall response about the future of their brands as well as services. Various disadvantages of social networks: In order to implement social networking in marketing and sales promotions business organizations have faced major difficulties while running the business process. Sashi (2012) opined that technological efficiency is one of the most important reasons due to which people have to face innumerable difficulties in communicating with each other. Every single organizational employee is not flexible enough with the advancement of technology. While facing any sudden technical barriers employees have to face challenges to overcome the sudden crisis. As a result, the entire communication between the service providers and the service users become demolished. Chu and Du (2013) opined that the business organizations which are only dependent on social networking have to face innumerable difficulties in maintaining the sales promotional activities systematically. However, in order to overcome such kind of barrier, the business organizations have decided to provide an effective training and developme nt session to the employees for enhancing their technological skills and competencies. An effective training session is highly important for every single employee in order to overcome the sudden technical barriers (Gronum, Verreynne Kastelle, 2012). In order to implement social networks organizational managers have to use advanced technology. The use of advanced technology enables the service providers to make the entire promotional activities rapid and systematic. However, most of the business organizations fail to implement advanced technology due to the lack of sufficient economic strength. Whenever the entire business process is dependent on the effective technology the business employers have to appoint an efficient IT expert. Therefore, financial strength is highly important in order to maintain the entire promotional activities by using the tools of social networks. Bruhn, Schoenmueller and Schfer (2012) stated that social networks are primarily applicable for the young generations who are very much accustomed with the advancement of technology. In order to draw the attention of different age group of people the business experts have to focus on implementing offline media tools as well based on which customers belonging t o different age group can be attracted towards the entire business process. As opined by Patino, Pitta and Quinones (2012) opined that social networks are effective only for conducting international business promotions. In order to expand the entire business in the regional market direct marketing, hoardings, banners, electronic media are also effective gaining organizational image and reputation. People belonging to different geographical markets should be flexible with advanced technology and social networks for getting an in-depth overview about the new products and services launched by the business organizations. Several conspicuous scholars have provided numerous opinions regarding the negative effects of social networks for further business progress. Impact of social network on business: While evaluating the impact of social networks, the authors have highlighted both the positive and negative effect of social networks on the development of business process. The entire realm of social network is vast based on which people belonging to different geographical locations can maintain an effective communication in order to gain brand identity. Social networks are having a major impact in influencing the consumers buying behavior. With the dynamic progress of business process the needs and demands of the customers are changing gradually. Eriksson and Kovalainen (2015) opined that customers before using a specific product tends to collect an in-depth overview about the brand reliability. Social media is the most effective business tools with the help of which the customers can get in-depth overview about the brands and the services of business organization. In addition, social networks are not restricted within a specific regional market. People belonging to remote areas ca n easily use the tools of social networks in order to gather data and information regarding the specific products. Therefore, it is undeniable that business experts in order to expand their entire wings in different geographical markets should use social media tools for business promotions. At the same time, social networks are possessed with some of its major negative impacts as well. In order to place the brand in the international market the impact of social media is truly undeniable. At the same time, customers belonging to different regional markets do not want to use social media for purchasing their products. In this kind of situation direct marketing, sales promotion are the most effective tools based on which the service providers would be able to collect direct feedback from the customers. Borgatti, Everett and Johnson (2013) stated that direct marketing is highly effective in gathering an immediate response from the customers. In addition, in order to maintain promotional activities with the help of social media the marketing executives have to be accustomed with different languages and cultures to treat the people of various cultural backgrounds with equal respect and dignity. This particular study has provided an in-depth analysis on how social media tools are possessed with several advantages and disadvantages. Quality and currency of article and sources: While evaluating the entire research work some of the scholars have expressed their opinion on the overall service process. The articles that have been used throughout the entire study are possessed with relevant data and information that helped to enhance the quality of research work. The articles are current and updated enough to be used within the literature review part. While conducting a journal article the study has focused to use appropriate research methodology for collecting necessary data and information. As a result, the entire research literature review part has been conducted systematically due to the relevance of the articles used over here. Gap in the literature review: Before conducting an effective literature review every research work has to focus on highlighting the research background along with its clear and in-depth research aim. This particular study has not provided the research background properly. As a result, the study is devoid of highlighting the actual purpose of conducting the entire research work. On the other hand, literature review has focus to make an in-depth critical analysis on the necessary advantages and disadvantages of social networks in business growth. People belonging to different geographical markets cannot get detailed overview about the products without having the presence of social networks. In the entire literature review scholars have focused to highlight both the positive and negative impacts of social media tools. The objective of this specific research work is to provide some major recommendations as well on how to overcome the barriers of implementing social networks within the business organization. Throughou t the entire study recommendations have not been provided. Conclusion: The entire study has provided in-depth overview about the advantages and disadvantages of social networks in enhancing the entire business performance. Several eminent scholars have provided numerous points of views regarding the impact of social media tools for promoting the business in the realm of global business process. After evaluating the entire study it can be concluded that social media tools are possessed with some of the major positive as well as negative aspects. The study has highlighted all the disadvantages of social networks. However, while running the entire business wings in market, every business experts aim to place their brand globally to grab the attention of global consumers. Therefore, social networks are the only effective vehicle with the help of which business experts can stretch their wings in different geographical areas in order to gain organizational recognition. Reference Aljabre, A. (2012). Cloud computing for increased business value.International Journal of Business and Social Science,3(1). Baltar, F., Brunet, I. (2012). 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